Strategist: Versowood | Branding

We renewed the Versowood brand, Finland's largest private sawn timber producer and processor, in its 75th anniversary year. The goal was to brighten the brand identity so that it respects Versowood’s history, but at the same time turns its gaze strongly on the future.

Huominen kasvaa metsästä

The renewed brand positions Versowood as a determined and responsible Finnish family business that looks boldly to tomorrow and makes wood the future. It opens up new perspectives on the possibilities of wood and proves why wood is the solution for building the future, food packaging, textiles, energy - and many other industries.

In a world where the need for sustainable solutions is growing every day, Versowood is a pioneer in creating the wood-based solutions of tomorrow, today.