CV

Professional Summary

I’m a strategist and account director with over 20 years of experience in media, branding, digital services and growth marketing. For more than a decade, I’ve focused on digital solutions that strengthen brands, improve customer experience and create business growth.

I’m driven by solving complex business and communication challenges with clear strategy, strong storytelling and meaningful customer experiences. I’m independent, decisive and hands-on, with a natural ability to bring people together, lead teams and turn ideas into action.

Over the years, I’ve worked with numerous companies to build stronger brands, sharper stories and more impactful digital services. I’m originally from Finland, hold a Bachelor’s Degree in Culture and Arts, and draw energy from sports, culture and new ideas.

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Work Experience

2023-2026

Account Director, Strategist | Mainostoimisto ILME Oy

I lead client relationships, ensuring their branding and marketing goals are met with innovative solutions. I direct a team, overseeing strategy and execution for campaigns that boost brand awareness, engagement, and conversion.

2022-2023

Growth Strategist, Creative Team Manager | Crasman Oy

We shape and design engaging digital services. We craft content that attracts new audiences and offer them experiences that make them want to stay. Crasman creates digital success.

2018-2022

Strategist & Team Leader | Avidly Oyj

Avidly is a leading European martech service provider rooted in creating innovation in creativity, sales & technology.

2018-2019

Digital Strategist | Nitroid

An Advertising agency that joined forces in 2018 with the Zeeland Family and are now the marketing services agency Avidly Oyj.

2016-2018

Chief Marketing Officer & Co-founder | Lunchie Oy

With Lunchie, a mobile application & startup company, you could enjoy the surplus food and different special offers by quality restaurants as convinient and inexpensive take-away meals. Sincerely, delicious!

2011-2016

Planner | Vaikutustoimisto Zipipop Freud

Zipipop Freud - The Influence Agency - combined social media and communications to create influence in the new world of social business. Joined forces in 2016 with Vapa Media.

2010-2011

Planner | Vallankumous

Vallankumous was a fast-reacting partnership for growth companies in the SME sector that offers all marketing communications services from design to implementation. I worked within the company through my own company Road Light Media.

For 2000 - 2010 | Download Full CV

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Technical Skills

HubSpot Google Workspace Asana Jira Trello Slack Microsoft Office Photoshop WordPress Final Cut Adobe Premiere Pro Shopify ChatGTP Teams Midjourney Looker Studio SEO/SEM Digital Ad Management Social Media Marketing Google Analytics HTML CSS Etc...