Strategist: Raute | Website Concept, Digital Media and Marketing

A Finnish engineering company, Raute made a strategic decision to revamp their digital visibility and overhaul their online service.

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Technology choices played a major role in designing the digital visibility, functionalities and user experience of Raute. From the numerous platform options, an integration of HubSpot with Crasman Stage Content Management Solution proved to be the best web platform combination for Raute.

In addition, Raute needed a partner to build global marketing campaigns online on the HubSpot platform. We implemented inbound methodology on the website as well as HubSpot technology in the campaign sites. Avidly’s marketing experts also designed and implemented the integration between HubSpot and Raute's CRM system (Microsoft Dynamics).

Raute operates globally and it was crucial for them to find partners for specific markets around the world through Avidly’s global agency network AMIN. We helped Raute make a digital leap while delivering on the requirements of the engineering industry. Today, Raute's digital footprint is stronger than ever.

Update: Pörssisäätiö / Finnish Foundation for Share Promotion awarded Raute for the best Investors website 2022.