Strategist: Kouvolan Lakritsi | Strategy & Branding

As a Strategist in the Kouvolan Lakritsi account increasing the brand's appreciation, awareness and sales. As well as supporting preparations for the coming world conquest.

In 2018, Avidly signed a MaaS (Marketing as a Service) agreement with Kouvolan Lakritsi, under which brand development, content production, marketing communications and graphic design were placed under one umbrella.

Since then, I have worked as a Strategist and my main goals have been to increase the brand's appreciation, awareness and sales. Cooperation has paid off on all fronts and the limits of growth are not even in sight yet.

With the MaaS model, Avidly's partnership has grown and scaled together with the growth of Kouvolan Lakritsi, and we have been able to build a solid foundation for Kouvola Lakritsi's next step towards the international market.

The story of Avidly and the world’s best liquorice maker continues next in the world’s metropolises as well, because “Tällaista lakritsin kuuluukin olla.”